The coach of a Texas high school football team has been accused of bullying in a formal complaint after his team beat another school 91-0.

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After a Texas high school football team fell 91-0 to the undefeated Western Hills High School Aledo Bearcats, a parent from the losing side filed a complaint against the winning team's coaching staff, citing bullying.

The winning coach said he substituted players in the first quarter, and that the game clock ran continuously toward the end of the third quarter. He also said that his team didn't start kneeling the ball -- or stop trying to play the game -- the coach said it would teach the kids the wrong lesson.

The district's superintendent says he plans to take the complaint as serious as he would any other.

"Never; I've never heard of a bullying report in a football game," Aledo coach Tim Buchanan told NBC 5 News. .

But when asked why the team did not simply start kneeling the ball -- in effect, stop trying to play the game -- Buchanan was clear in his answer.

"To go out and tell your kids, 'No, I don't want you to play hard, because we're ahead,' that's against every fundamental coaching strategy that you have," Buchanan said.

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