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KNOXVILLE, Tenn. (AP) - Tennessee athletic director Dave Hart says he has even more confidence in Butch Jones now than when he hired the Volunteers' football coach a year ago.

Not even a losing record in Jones' debut season has changed that. Hart says Jones has changed the culture surrounding Tennessee's program, even though the coaching move didn't initially alter the Volunteers' record.

Tennessee had the same 5-7 record this fall that it posted last year in the final season of fired coach Derek Dooley's tenure.

Hart said in an interview with The Associated Press that "I'm very pleased with where the program is headed."

Tennessee had an average announced attendance this season of 95,584, its highest since 2010.

Jones also is putting together a 2014 recruiting class that's ranked among the nation's best.