When Tommy Smith promised changes at LP Field, the Titans president and CEO wasn't just talking about the team.
The franchise has finalized plans on two initiatives he believes will create a more fan-friendly experience this season: free Wi-Fi and a new food-and-beverage concessionaire.
"I think fans will be very, very pleased," Smith said Tuesday from his office in Houston. "I've said before that everything is equally important to me. I'm concerned about the ingress and egress. I'm concerned about the cleanliness of the restrooms, the concessions stands and the quality of the team we put on the field. This is just another step."
The moves follow major upgrades of two years ago, when the Titans spent $25 million on elevators, new speakers and mammoth high-definition scoreboards.
Aramark, which is in the stadiums of 15 other NFL teams and a number of Major League Baseball teams, replaces Centerplate as food-and-beverage concessionaire. Centerplate had the contract since the stadium opened in 1999.
"Centerplate did a very nice job for us for the years they were there, and I thank them for the relationship we had and the services they provided," Smith said. "But I think this is going to be an upgrade. We are looking at the quality of the food, the service, the presentation. I wanted three things — service, quality and price — and we are going to get all three. It will be a reasonable price, where fans know they are getting good value."
Towers for Wi-Fi are going up and should be operational in time for the preseason opener in August, Smith said.
"Last year it came to my attention we didn't have it, and I was so disappointed," he said. "Now we are going to have it, and it will be ... throughout the stadium."
The Titans have about 22,000 accounts for season-ticket holders, with each one averaging two to four tickets. Earlier this offseason, the team announced it was raising ticket prices on 19 percent of the seats in the 69,149-seat stadium.
Smith said the franchise has employed a service team that will reach out to all season-ticket holders for feedback on how accounts should be handled and on other potential game-day improvements.
"We like to be connected with the fans," said Smith, who took over the team when his father-in-law, franchise founder Bud Adams, died last year. "We are still doing focus groups. I said we're going to be fan-friendly, and we are going to do everything we can to enhance the game-day experience."
The Titans have sold out every game — a streak of 154 — since moving into the stadium in 1999.