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Sochi Sponsors' Poisoned Chalice

Olympics normally mean rich pickings for sponsors but next month's winter games in the Russian resort Sochi are proving fraught with challenges. Ivor Bennett looks at the dangers advertisers face when the host country is the subject of negative publ

http://www.wbir.com/video/3047778342001/39988096001/Sochi-Sponsors-Poisoned-Chalice http://cdn.newslook.com/6f/6faaf473f09e80d7bf429474f45bc839/images/frame_0002.jpg Sochi Sponsors' Poisoned Chalice Olympics normally mean rich pickings for sponsors but next month's winter games in the Russian resort Sochi are proving fraught with challenges. Ivor Bennett looks at the dangers advertisers face when the host country is the subject of negative publ Nick CooperMcDonald's CorporationFinanceIvor BennettsportsnewslookMCDWorldRussiaAndy SutherdenVladimir PutinLondon 02:24

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