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Gap's Message to Consumers: 'Dress Normal'

Mass-market clothing brand Gap is launching a print, digital and video campaign called ‘Dress Normal,’ which may be one of the most unexpected marketing messages to come from a fashion company, Jen Markham has more.

http://www.wbir.com/video/3738544378001/1/Gaps-Message-to-Consumers-Dress-Normal http://cdn.newslook.com/c8/c8dfd5194c5720e2df4f4959de38bacd/images/frame_ext.jpg Gap's Message to Consumers: 'Dress Normal' Mass-market clothing brand Gap is launching a print, digital and video campaign called ‘Dress Normal,’ which may be one of the most unexpected marketing messages to come from a fashion company, Jen Markham has more. Jena Malonelifestylenewslook 01:09

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