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Doritos to roll out chips in 'Taco Bell' flavor

2:35 PM, Jan 31, 2013   |    comments
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By CANDICE CHOI
AP Food Industry Writer

NEW YORK (AP) -- Frito-Lay wants a bite of Taco Bell's popular Doritos Locos Tacos.

The snack food giant plans to roll out its Doritos in a "Taco Bell" flavor as a limited-time offer this spring, looking to capitalize on the popularity of the Doritos-flavored tacos introduced by Taco Bell last year.

Nacho Cheese Doritos Locos Tacos has been one of the biggest new menu items in recent times, with Taco Bell saying it sold about 300 million of the tacos since their introduction in March.

They were such a hit that Taco Bell postponed a follow-up Cool Ranch flavor to early this year. The chain also plans to introduce a taco in "Flamos" flavor, which is a Doritos variety available only in select regions of the country.

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