NBC finds its 'Voice' with solid Monday premiere

2:35 PM, Mar 26, 2013   |    comments
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by Bill Keveney, USA TODAY


NBC got its Voice back Monday and the slumping network was finally able to make a little noise.

The fourth-season premiere of the singing competition, which featured new coaches Shakira and Usher, attracted 13.4 million viewers and averaged a 4.7 rating with young adults (18-49), according to preliminary ratings, a 9% and 12% increase over the first episode of Season 3 in September. However, it was down 25% in viewers and 30% in young adults from Season 2's first Monday episode in February 2012, which likely got a boost coming a day after a huge post-Super Bowl episode.

In a head-to-head battle, the second Monday of ABC's Dancing with the Stars had more viewers (14.1 million) but far fewer young adults (2.3 rating) than The Voice, which returned to form as NBC's top show other than Sunday Night Football.

The premiere of The Voice, which is running two show cycles in the same TV season for the first time, fell short of American Idol's Season 12 opener in January, which averaged 17.9 million viewers and a 6.0 young-adult rating.

Following Dancing with the Stars and The Voice, ABC's Castle won the 10 p.m. ET/PT hour in viewers (10.7 million) and NBC's Revolution, back after a four-month break, averaged 7.2 million viewers, down from the 8.5 million who watched its last episode in November. It topped the hour in young adults (2.7 rating), down 7% from its fall finale but equal to the average of its last three episodes in the fall.

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