Football season is almost here and a new study shows the outcome of a game could impact a fan's waistline.
A new study published in Psychological Science shows fans of a losing team tend to eat more saturated fats and sugars the day after their team's loss, while fans of the winning team tended to make healthier choices.
The INSEAD Business School study looked at fans in more than two dozen cities over two NFL seasons.
On average, the losing team's fans consumed about 16 percent more saturated fat than they usually ate on a Monday.
Fans of the winning team, however, ate about 9 percent less saturated fat than normal.
The trends held true even when people who weren't football fans were factored in to the study group. The difference in food choices was particularly noticeable when a game was close.
Researchers also tested French soccer fans and found similar results.
So why does this happen? Researchers think that when a team wins, it boosts fans' self control. When the team loses, fans are more likely to engage in emotional eating because they feel an identity threat.
The research showed the effect was more about an increase in saturated fat as opposed to an increase in calorie consumption. Researchers found similar results in both male and female fans.