By Jefferson Graham and Brett Molina, USA TODAY
It appears Apple is taking extra steps to entice more consumers to buy its next iPhone.
and websites that track its every move say Apple is preparing to launch
a buyback option at its 250 retail stores next month to coincide with
the release of the newest iPhone models.
Consumers dump old cars
for new ones by bringing them to the dealer and getting a trade-in - so
why shouldn't you be able to do the same thing for a new iPhone at the
silly from Apple's perspective to let those customers come in and sell
their old phones elsewhere," says Charles Wolf, an analyst with Needham
& Co. "This is a big opportunity for Apple to sell more phones."
Apple declined to comment.
Best Buy, Target and RadioShack currently offer buyback programs, and
some wireless carriers do as well. Online sites Gazelle and NextWorth
pay cash for phones, and even Apple has quietly joined in with the
little-advertised Recycle program on its Apple.com website. Old iPhones,
depending upon the model, can garner from $150 to $350. You can get
even more for them if you sell on eBay or Craigslist.
reported move is "a validation of our business model," says Jeff
Trachsel, chief marketing officer at NextWorth, which buys used phones
on its website and serves as the back-end for Target's trade-in program.
"Owners of iPhones don't put the old ones in drawers anymore," says Wolf. "They're selling them."
buyback websites sell the used phones in Asia and Latin America, where
iPhones aren't subsidized by the phone carriers as they are here.
the terms have changed this year from the major U.S. wireless carriers.
AT&T, T-Mobile and Verizon Wireless all offer new limited contract
programs that let consumers switch phones more often - within six months
for T-Mobile and Verizon, or 12 months for AT&T.
expected to host an event on Sept. 10 to unveil its next iPhone. Along
with an operating system upgrade, rumors suggest the phone will feature a
fingerprint sensor and boosts in camera quality and processor speed.