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'It's our Superbowl' Knoxville business prepares for its busiest Cyber Monday

Red Stag Fulfillment quietly works behind the scenes to help consumers receive the packages they order online as quickly as possible.

KNOXVILLE, Tenn. — 'Busy' falls short when you're describing the inside of an E-commerce fulfillment center like Red Stag in East Knoxville on Cyber Monday. 

"Today is like our Superbowl," Tony Runyan, V.P. of Client Relations, said. 

"What we're seeing is that there's just so much more volume than I think anyone expected, to an extent, but we're excited about that. We're ready for it. I can't wait to get the packages out," Runyan said

Runyan said by mid-morning, the day was already shaping out to be busier than any prior Cyber Mondays for the East Knoxville company that opened in 2013. 

"The pandemic, in general, has changed a lot of buying habits," Runyan said. 

Red Stag Fulfillment is an invisible middleman for online consumers. 

When you place an order from a business' website, it's Red Stag Fulfillment's role to ship it to you. 

Brandon Bennett, who oversees the in-bound section of the Receiving Department, said he was busy all day making sure businesses send the warehouse enough inventory to keep up with the demand. 

"We've still got product coming in, so our job is to process it and get into the inventory so we can ship it out to our customers," Bennett said.

At a glance, the warehouse floor looks chaotic, with boxes whizzing by and machines beeping at varying rates and pitches, but Runyan said they try to treat each package with care.

"We treat it like it's our own. We sweat the small stuff," Runyan said.