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Pilot Flying J gets new name and logo as 'Pilot Company'

The new name sets the stage for the company to grow and expand in the future.
Credit: Pilot Company

KNOXVILLE, Tenn. — The Knoxville-based company, Pilot Flying J, is getting a new name and logo, it announced on Thursday.

Now, it will be named 'Pilot Company.' The company said that it hopes the name change will help team members work closer together and that it will keep its portfolio under one name as it grows.

Pilot Company will also get a new logo that highlights its legacy. The logo will symbolize the first Pilot gas station, which was purchased in 1958. 

“The work our team has put into our 60-plus year legacy has prepared us for what’s ahead as we set out to advance our next phase of growth,” said Jimmy Haslam in a press release, CEO of Pilot Company. "We must continue to expand our business and develop more capabilities that enable us to successfully serve our team members and guests. Pilot Company is another step in our company’s bright future."

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Pilot Company was founded by Jim Haslam and since it started, it propelled into a business with $21 billion in revenue and more than 900 locations.

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