Bud Light beer sales may be spiking on Monday.

That’s when the company is launching a campaign that could win a lucky beer drinker Super Bowl tickets for the next 51 years.

The campaign is called Strike Gold. Bud Light is randomly placing 38,000 gold-colored cans in 18-, 24- and 30-packs of its 12-oz. beer cartons, through Jan. 13, 2017. Anyone who finds one of the cans, can then enter a contest to win Super Bowl tickets for the rest of their life, or up to 51 years.

Here are the next steps:

  • Consumers must purchase special-edition packs of Bud Light for the chance to find a gold can, or they can visit BudLight.com to download and print a gold can wrap.
  • Consumers can enter the sweepstakes by taking a picture with the gold can and posting the sweeps hashtags (#SBTix4Life and #Sweeps) on Facebook, Instagram, or Twitter and/or on BudLight.com.
  • Six weekly winners during the promotional window will be selected to win a pair of season tickets to their favorite NFL team.
  • One grand prize winner will be selected to win a pair of Super Bowl tickets for life (up to 51 years) the week of Jan. 16, 2017.