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Pop a cold one: Alcohol sales for Georgia game strongest yet at Neyland

This is the first year for beer and seltzer sales at Neyland Stadium concourses. It's been available so far at three home games.

KNOXVILLE, Tennessee — Tennessee and Georgia fans downed more than 28,000 cans of beer and seltzer Saturday night at Neyland Stadium, the strongest showing so far in this maiden season of alcohol sales.

Michelob Ultra was the biggest seller, according to figures provided by the University of Tennessee, with 6,728 cans sold.

A breakdown of the other sellers by brand: 

*Bud Light – 6,697

*Miller Lite – 6,161

*Coors Light – 5,175

*Yuengling – 1,554

*Dos XX – 752

*Lagunitas – 708

*Bon & Viv – 641

*Yee Haw – 82

A total of 28,498 cans were sold, according to UT.

That amounts to $284,249.32 in total sales, according to UT figures.

The Georgia game was the first night contest of the home schedule and the first home SEC game this fall.

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It marked the third home game at which ticketed fans could purchase alcohol in the lower, concourse levels of the stadium. Alcohol previously has been available in exclusive lounge and skybox areas of Neyland.

According to figures from UT, 22,803 cans of beer and 87 bottles of wine were sold for the afternoon game against Brigham Young University, the first game at which alcohol became widely available.

Total sales for the BYU game were $247,306.

The other game at which alcohol was sold widely at Neyland: UT's lone victory against UT-Chattanooga. The game started at noon.

Figures show 12,475 cans of beer and 41 bottles of wine were sold for a total of  $138,891.

The Vols play Mississippi State at noon Saturday here at home. The current forecast calls for a 50 percent chance of showers.

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