HGTV is staying close to its corporate home for its latest big giveaway, selecting a home in Knoxville's 4th and Gill neighborhood as its Urban Oasis for 2017.
For the past five years, the Home and Garden network has highlighted contemporary residences in luxury, high-rise buildings in major U.S. cities. This year, they are changing gears, featuring an historic neighborhood near an up and coming urban downtown.
The network will follow along as the charming blue bungalow is transformed by top designers, then the home will be given away in a nationwide sweepstakes this fall.
“With our corporate headquarters right here in Knoxville, we know what an up-and-coming metropolis our city truly is – it has it all, including an urban feel infused with Southern hospitality,” said Ron Feinbaum, General Manager of HGTV Home Promotions. “Our team is accustomed to traveling the country to produce the top-notch homes we give away to our viewers each year. With this project, it’s also gratifying to be able to showcase all that our ‘Scruffy City’ has to offer – from an exploding culinary scene to endless outdoor adventure.”
HGTV said it will work with local firms Open Door Architecture on the design and Tillman Companies on the renovation of the 2,100-square-foot home. The house has two bedrooms and two bathrooms.
The network will air a one-hour special about the home's renovation in October. Viewers will be able to enter to win the home during a sweepstakes entry period running from Oct. 2 through Nov. 22. People will be able to enter twice per day online at HGTV.com/UrbanOasis.
The grand prize winner will receive the completely remodeled and furnished home, and $50,000 provided by Quicken Loans.