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The story behind the eerily-magical Wizard of Oz attraction in Beech Mountain, NC

The history of the Land of Oz attraction in North Carolina has more twists and turns than the yellow brick road that winds along the face of Beech Mountain.

Emily DeVoe

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When the Land of Oz opened in Beech Mountain, North Carolina in 1970, newspapers called it the top attraction in the South East.

“The balloon ride wasn’t even open yet, and they were named the top tourist attraction literally the next day by the Washington Post,” said park spokesperson Sean Barrett.

The Land of Oz had the makings of a great permanent staple in North Carolina, but its reign was short-lived.

This interactive map does not work on mobile devices. If viewing on a desktop device, you can click on the locations on the map and open up stories for each location.

Map Courtesy Brandon Goldsworthy (https://www.brandongoldsworthy.com/)