KNOXVILLE, Tenn. — "Dupes" are everywhere, thanks to social media platforms like Instagram and TikTok.
A "dupe" is short for duplicate—a cheaper alternative to premium or luxury products. The online shopping trend is exploding in popularity, especially among Gen-Z and millennials.
TikTok videos with the hashtag "dupe" have racked up nearly 6 billion views and a recent survey reports nearly one-third of adults surveyed have intentionally bought a dupe at some point.
Here are some "dupes" we found that could save you some serious cash.
Supergoop! Glowscreen SPF 40 Sunscreen with Hyaluronic Acid + Niacinamide vs. e.l.f. Cosmetics Suntouchable Whoa Glow Broad Spectrum SPF 30 Sunscreen
Starting with a viral favorite, the Supergoop! sunscreen sells for $38 at many beauty retailers. It gives your skin a glowy finish—however, the e.l.f. Comestics sunscreen is just as good and it's $14.
The cheaper sunscreen does have a slightly lower SPF, but has the same lightweight feel and is just as effective. It's also vegan and cruelty-free.
Birkenstock Arizona Big Buckle with Nubuck Leather vs. Target Universal Thread Women's Devin Two Band Footbed Sandals
Turning to a popular shoe trend making waves, Birkenstock sandals can run up to $160. It's a staple in many closets right now.
However, we found a nearly identical "dupe" at Target for $24.99. The retail giant periodically offers 20% off shoes so, keep an eye out!
The straps are 100% leather and feel as soft and comfortable as the luxury brand.
Williams Sonoma Pillivuyt Beaded Coupe Dinnerware Sets with Cereal Bowl vs. Target Gibson Elite Gracious Dining 16pc Bone China Double Bowl Dinnerware Set in White
How about deals for the kitchen?
This great dinnerware "dupe" is almost identical to a dinnerware set made in France and sold by Williams Sonoma.
Those will cost you about $30 per plate. But, these Target dishes are a fraction of the price at $4 per plate.
Both are microwave and dishwasher-safe porcelain.
Ballard Designs Atoll Rectangular Mirror vs. At Home Ariel White Ruffle Framed Rectangle Wall Mirror
The texture is slightly different but it's great quality and still has a high-end feel. When shopping "dupes," you'll want to check out the material used to make sure it'll hold up over time.
Make sure to read customers' reviews. Personal feedback can give you insight into the true quality of a dupe.